Every business, these days, wants to thrive in the digital realm. With the competition getting tougher day by day, consumers becoming demanding and choosy, and trends being evolved every instant, it has become exceedingly problematic to get crowned in the search engine results.
When considering all the factors that affect search engine rankings, it is not possible to neglect the significance of a website’s design. What most of the people don’t know is that organic search performance and web design are intricately connected to each other; a well-designed website can rank well for targeted keywords. Therefore, the companies where marketing teams work in collaboration with the design unit are at an advantage.
Working for years in a Web Design Company in Dubai has helped me gain an experience of designing websites that are SEO-friendly at the same time. During many web design projects, I worked along with the marketing strategists, for devising the best practices for the clients. From this, we got considerable insight into how website design and organic ranks are linked.
Mentioned here are four ways to make sure that your website design affects your SEO efforts.
1. Keep the Usability Factors in Mind
Good usability leads to greater user satisfaction, in case of both the website as well as the search results. User experience involves a number of factors, such as time spent on a website, number of inbound links, and amount of social shares; they rate the quality and affect the search engine rewards. It is worth noting here that by now, focusing on the desktop user-friendliness alone is not sufficient, as Google openly supports mobile-friendliness as an essential for gaining greater organic search visibility, therefore it should be the key focus in your website design.
2. Design that Promotes Exposure
Whether you agree or not, links are important. If your website content does not bear proper and legit links, or if the links are broken, it will be quite difficult for your content to be discovered and it is going to be impossible to make your site rank in the SERPs. Make your website architecture intuitive and engaging, while making the pages easy to be crawled at the same time. Prioritize the most essential content and place it at the top in the architecture. It can be anything like your product categories, high-level service or anything that would be mapped straight to your main keyword themes.
3. In the Digital Kingdom, Content is Always the King
SEO-friendly content is what explicates the search engines about the webpage. It can benefit your website, when high in quality. Such content needs to be planned even before the creation of a website layout. it should cover all the answers to the questions that your targeted audience might have in mind, like the purpose of your website, what your products/ services are, and most importantly how can you value them in any way.
4. Be Cautious When Redesigning a Website
Redesigning is a crucial time for the SEO of your whistle. If it is done without any speculation of an SEO professional, your website will be at risk of missing out a considerable amount of SEO value that you have hard earned in previous years with your efforts. I have seen many companies overlooking the redesign “aftereffects” on search ranking, and when they realize the mistake; their website’s organic traffic has taken a tailspin.
Before starting out the redesign process, you need to crawl your site so that it can display your present website, including all the website pages as well as relevant information connected to them.
Check if any of your website’s page is out-of-date or unnecessary. In case you find some then see if there is any possibility to redirect them into your new architecture. Not down the page that is ranked higher for your target keywords? Run a deep analysis of all the website content and assess is any of them is missed in the redesign. Make sure your new content is high in quality. Most importantly, when changing URL structure, you have to be certain to get redirects in place when your new website is launched.
Most of the people are still not well-versed with the influence that a website design can have on its SEO. They just invest all their efforts trying to produce content that attracts traffic and drive social shares, while overlooking to keep an eye on things content legibility, buried links, ill-structured site architecture and so on. Being mindful of all the manners your web design and SEO can be intertwined can help your website surpass others websites in the SERPs for the key terms that are important for your company, brand or business.