Starting a digital marketing agency business in 2019 could be one of the most profitable businesses of your life. If you wanted to start your digital marketing agency a few years ago, then there were a lot of barriers and was nearly impossible without a huge investment.
Thanks to the advancement in technology and an increase in skilled digital marketing executives that you can now start a fully operating digital marketing agency business within a few months.
In fact, there are a lot of companies like Montreal Digital Agency who have been helping businesses increase sales and revenue, thereby increasing their own revenue.
How to Start and Run a Digital Marketing Agency Business in 2020
Let’s have a look at the steps you must follow if you want to start and run a digital marketing agency in 2020.
Launch a Website
This is one of the most important things to do if you wish to start and run a digital marketing agency business in 2019. Everyone is looking for information on the internet and to be found as a digital marketing agency in 2019, you need to build a strong presence on the internet.
But, before you launch your website, keep content and competition in mind. Decide the services you would offer to your clients. Within digital marketing, there are a lot of things such as SEO, SMO and SMM, Email marketing, Facebook Marketing, Mobile marketing, and more. You can consider hiring digital marketing experts to manage your future clients beforehand.
Master the Necessary Skills
To be honest, no one is going to pay you if you only have a basic knowledge of digital marketing. People need experts. Experts who have tried and tested their strategies before. No, you don’t need to have 5 or 10 years of experience in digital marketing. All you need to do is master the skills you’re offering to your clients. Show them your results, show them why you should trust you.
Launch your own blog or maybe a YouTube channel to showcase your expertise and knowledge. Publish content regularly, talk about how to do SEO or how to measure the performance of your website. There are a lot of topics in digital marketing you can write about. Just make sure that the content is fresh and unique.
Build Your Own Online Presence
To be known as a digital marketing agency in 2019, you need to have a strong online presence. And, by strong online presence I mean you need to be on every possible platform especially Facebook and LinkedIn. Facebook is the best place to engage with people while LinkedIn is the best place to engage with professionals. It’s free to create accounts on social media platforms, so why not take advantage of it? Moreover, it will help you generate leads and engage with your potential clients.
Apply Your Digital Marketing Skills on Your Website
Again, this is also one of the most important parts of building and running a digital marketing agency in 2020. Let me tell you why. When you apply your digital marketing skills on your website which means when you optimize your website to appear on top of the search engine results page, your potential clients are more likely to trust you.
Tell me this. How would you trust that a digital marketing company can help you with your digital marketing if they themselves don’t rank on the top of SERPs? Or if they themselves haven’t practiced what they say?
Here comes the hardest part. Generating leads. With an increase in the total number of digital marketing agencies, it has become difficult to generate leads. But, there are a few things that can help you generate leads despite heavy competition.
Use content marketing to build trust with your target audience. Engage with them on LinkedIn. No, I’m not talking about cold calls or messages. Instead of pinging them individually, post about your industry trends, your stories and how you help your clients. Check out the people who are engaging with your posts regularly and then ping them personally to convert them.
Creating and running a digital marketing agency in 2019 is not easy, yet with the right steps, you can ease the difficulties you’ll face when starting and running a digital marketing agency. Make sure you have a strong online presence before you reach out to big clients or MNCs. Moreover, try and test new strategies on your website first before applying it to your clients.