Your eCommerce store is on the internet, and traffic is the only thing required to make a sale. If they come, they will look around, and if they like, they will make a purchase. Blogging makes them come to your store.
That’s it, it’s quite understandable and everybody in the eCommerce and SEO world knows it very well. However, it’s just the one-half of the business, and people tend to neglect the other half very easily.
Blogging is a great way to connect with your potential customers and persuade (not promote) them to consider your brand for a business. However, some marketers still think that the only way to generate sales is the direct approach with the sales promotion. Direct sales methods may include the advertisements, email marketing, affiliates etc.
No doubt the direct sales approaches have been in the marketing for so long and are still doing their best. But, you can hardly expect to go very far in the long run with these approaches. That’s where content marketing/blogging is being used as a new form of marketing with better engagement with the prospects.
How? That we are going to discuss in this article. We will discuss how blogging can not only help you drive traffic but also improve the website SEO on the whole. Moreover, where there is SEO, there is a sale. So let’s dive in and discover why you badly need a blog for your eCommerce store.
Blogging helps your brand rank on the search engines
When you have an eCommerce store and despite you have done pretty good SEO over it, you still have limited contents on it. It means you have some limited pages to target your keywords on the search engines. And trust me, it’s pretty tough to get ranked on the direct sales oriented keywords.
That’s where blogging can help in multiple aspects of SEO and get you on the top for your targeted keywords. How?
- More pages and internal links: A blog alongside your store means you have more pages on your site. More pages mean, you have more internal links pointing to your homepage, giving your home page quite a good chance to rank.
- Backlinks to your site: Internal links to your home page, sounds goods. However, there is something much better than the internal links as well- links from other sites. When you create some valuable content it gets shared on the social media platform, more people read it, and other bloggers won’t hesitate linking it in their work if it fits their requirement. More links from other sites mean you have a higher chance to get ranked in the search engines.
- Blog keeps your site fresh: Search engines always look for fresh content on the web to serve to their audience. Even if you post infrequently on your blog, you are updating new things on your site and giving the search engines more content to crawl. Search engines like Google always favor such sites with fresh content while ranking.
- Gives you more keywords to target: When you are creating the content around your targeted keywords, you get the opportunity to target those keywords in all possible combinations. A better example for this could be the long tail keywords. You can target the branded, non-branded, long-tail keywords with your blog. Linking your products and services with these contents will give a better chance to rank especially when someone will link to your post. So, while ranking your content, you will rank your target keywords with it.
Blogs are better marketing tool for telling your story
What makes blogging better than other marketing tools? It’s the connection it can create with your target audience and build a buyers community for your brand. A community means engaged prospects, and engagement means sales and repeat sales.
Though you have Facebook, Twitter, Instagram to tell a lot about your brand and build a followers base, but you are somewhat bound to several rules and constraints on these platforms. Sometimes you need more than just a social media post to promote your product differently. You need an open space to write your story and include all the elements that boost engagement. Cool visuals, interesting photos, videos everything to be exact.
It’s not just about the story you tell. Besides telling tour story, you would be featuring your products linked to the main storyline. Perhaps a story about your trekking trip where you wore your favorite shoe (product) and how it helped you remain stable on the steep slopes would be interesting.
The little girl’s story about writing a 6-page report to convince her parents to adopt a cat is a quite interesting story posted by meowingtons. This is how cat lovers would be attracted to read the story, and it means:
– Filtered traffic
– A chance to promote cat products and accessories being sold on meowingtons.
Blogs help your brand get the attention
Attention is quite a relative term in our case here. Whose attention matters for you? Of course the target customers. But is it so easy to get to that part with your eCommerce website alone? I think no, it’s not possible unless your new website is a franchise of Amazon.
So how would the people even know if there is some eCommerce store named XYZ? Even if some of them come to know, how sure are you that they would trust in your brand?
Let’s accept the truth. With your mere eCommerce website, you have only your “About Us” page to tell as many things about your brand, but that is not enough to build a trusted customer relationship. They won’t trust until they purchase and use your products, but they won’t purchase until they trust you. Quite a Chicken and Egg problem here.
That’s where a blog can help. Blogging lets you create contents that demonstrate your brand, business, and expertise to your customers. Stories and podcasts told on your blog will help other relative customers discover your brand as something that they can trust because others have trusted you and they are happy.
If you have created an interesting content, you may attract the attention of the major publishers and media houses. Perhaps your content might get featured on Forbes or New York times. You never know who is reading your content on the internet and what it can do to promote your brand.
Over to you
So, blogs do help you market your business, improve SEO, get website traffic, get new customers, and engage the old customers. A content posted on your blog remains there for eternity (unless removed). You never know which content would bring a customer for you even after so many years of publishing. Contents are like an asset for your business and blogging lets you produce as many contents with the lifetime validity.
So, choose a blogging platform now and start writing today. You have a lot of options for blogging platforms to choose from.
Author Bio: Ethan Roy, a technical content writer by Profession. With years of experience on various eCommerce platforms (Magento, PrestaShop, OpenCart, Shopify), he has a lot to share with the readers. Currently working as Technical Content Writer at Velsof.
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