- Launching your own mobile app is an achievement of its own. Isn’t it so? You recall all those endless hours of working and efforts you invested in this journey of turning your app idea into a mobile app in the market. You expect millions of users just jump onto your app page and click on the download page. But, what if it does not happen?
With millions of mobile apps in the market, it is quite obvious that your app remains alien to them. In such a scenario, social media can be the right tool to entertain a higher audience and enjoy higher downloads. Wondering how?
While people often relate social networking sites to communication and entertainment, these platforms can be used for driving higher app downloads as well. And this can be proved by the following stats:
- 22% of the world’s population use Facebook every day.
- 81% of Millennials use Twitter every day.
- Snapchat reaches 41% of 18-34 years old users in the US every single day.
- Over 400 million snaps are shared on Snapchat daily.
- LinkedIn possesses more than 530 million user profiles.
- Pinterest drives 25% of website referral traffic of popular retail brands.
- 2 million businesses rely on Facebook for advertising.
Now, as you know how social media marketing can boost app downloads, let’s move to the 6 useful tips to reap higher benefits:
1. Platform Matters
Suppose, you post selfies on Twitter and news alerts on Instagram- will you get likes? Obviously not. The same rule is for social media marketing as well.
When it comes to promoting your mobile app, it is of immense importance to look into what platform should you choose and why. You need to consider different factors like platform popularity, target audience, device opted, etc. to find the right platform for social media marketing. Besides, you also have to dive into the platform guidelines and trends and come up with an effective strategy. You are required to pick the right time and groups as well.
2. Focus on Your Content
Believe or not, the content you share can be a booster to your app conversion rate. If you write boring content, the users won’t pay attention to it. But, in case you write something interesting, narrate a story, share your experience, or upload images and videos, they will surely recognize it. They will spend time reading your post and thus, click on the download button.
Don’t you agree? Airbnb has proved it. The company has received 341% more followers and 13.3 million interactions in 2015 by sharing user-generated visual content and how-to videos.
3. Make it Conversational
To reap long-term benefits on social media, involve users in your social media marketing. Your social media interaction should not be one-sided. Add polls, discussions, and other such activities into your social media marketing strategy. Also, ask for customer feedback and reply to them in real-time. This will empower you to build an emotional connection, which will eventually help to build a stronger user base.
4. Consider Ads
A report revealed that half of the social media users buy a product/service after seeing its ad in their news feed. This implies you can easily get the attention of a wider user base and increase the app downloads by placing an advertisement on the social networking platform.
Besides, social media platforms like Facebook, Twitter, and Instagram are far cheaper than the traditional methods like TV, Radio, and Newspaper. So, it is profitable for mobile app development companies to consider ads.
5. Refer a Friend
A study revealed that 84% of customers love to earn rewards and share with others. So, introducing referral marketing into your social media strategy is a profitable decision. By asking the end users to refer your app to others and enjoy discounts or other offers, you can easily get more clicks on your mobile app. This will help you build a wider audience as well as imbibe the loyalty element into your relationship with your customers.
6. Be Regular
Needless to say, you need to make consistent efforts for building a better social presence. And eventually, promote your mobile app. Otherwise, there’s a higher probability that the social media users will soon forget about your brand and app. For a consistent response, put consistent efforts into the mobile app marketing process.
Have I missed any significant point? If so, leave a comment below and I will add it into the list.
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