It is 2018, and your business must have presence in a variety of online channels to spread your message and reach new potential consumers.
However, whether you utilize emails, flyers, blog posts or social media, it can be challenging to integrate all those different channels while also preserving a harmonious brand message.
This is where marketing platforms come in handy as investing in marketing automation software plays a pivotal role in supporting the growth of your business and assisting you in attracting more leads and sales.
Here is a five-step checklist for choosing the right marketing platform for your business.
1. What are your marketing goals?
First and foremost, you want to define your marketing goals. Ideally, in order to maintain synergy within your company, you want your marketing goals to be aligned with your business objectives.
Therefore, obviously, both your business objectives and your marketing objectives need to be clearly defined.
Study what it is you want to achieve through your platform. Is your business seeking enhanced brand awareness? Are you more focused on increasing customer engagement on your social media platforms? Maybe your current focus is to create higher-quality leads for your sales team?
However high your goals are, and no matter what they are, you want to ensure they are clear and agreed on by all the appropriate members of the team.
By having them explicitly stated, you can consult them when picking the right marketing platform for your business.
2. What is your marketing budget?
Once you know your goals, it is then time to switch your attention to your budget — a vital part of the checklist. Think of your marketing automation platform as an investment in the same way that you also consider your digital marketing campaigns.
It is crucial that your team recognizes the importance of having the appropriate platform for your business, and proves that by incorporating the necessary costs into your marketing budget.
As long as it is appropriately implemented, the cost of purchasing a marketing platform will be outweighed rewardingly by the results that it produces on your revenue.