The very thing you need to implement your YouTube social media campaign is to determine the extent of your efforts. You may have decided to participate, yet you are not entirely sure how much of effort and time to devote it. To help you decide, here are some social media marketing benefits that can be derived from having a YouTube Channel.
Benefit of Having a Youtube Channel
First and foremost, your presence on YouTube places you exactly where the action is. Folks come to YouTube to search for entertaining and informative video, and I bet you want your video nuggets to be found too.
It is pretty straightforward extending your branding to your video. Your logo and other crucial design elements should be present as well, which ultimately help in brand recognition. If you are yet to inculcate these elements, you need to do that right away, for all your social media marketing efforts.
3. No Cost to Set-up
Creating your channel and putting your video on YouTube is free, unlike setting up a website. All you need is to sign up if you already have a video you have created.
4. Fixed Placement Options
You really do not have to worry about how your video will be viewed or placed on the site. Your videos will be displaced along with all the other video. Your ultimate goal is to stand out from the rest, not to fit in. Having a developer who can use YouTube API to help you stand out is a big plus.
5. Done for You SEO
Google displays your video in its search result along with everyone else, thanks to the built-in Search Engine Optimization (SEO) format of YouTube. Though is it important to pay serious attention to the use of keywords to describe the videos to get the extra attention they deserve.
Finally, with video content on the rise, YouTube offers one of the best and biggest platforms for social media marketers who want to get more engagement with their campaign. Having a YouTube Channel is an exciting new strategy to take advantage of the web’s massive shift towards video content.
Given below the visual presentation of these points through a colorful infographic.