Hello friends today I want to share with you one of the most important strategies and practices in Social Media that is content creation. Whether you are an Entrepreneur, a business owner or a small business and you have already started with your social networking strategy to promote, create a presence and / or sell your product or service, it is fundamental to learn how to create your Own calendar of publications to successfully achieve your objectives.
Content is the essence, the soul of a strategy in social networks because it allows you:
- Target Your Audience
- Educate people about your product or service
- Bring traffic to your website
- Spread your brand or message
- Make calls to action
- Build engagement with your community
- Capturing Customers or Leads (Leads)
- Generate Sales
In general and by experience; I see that social network administrators do not take enough time to think, create, plan, content and sort it in a template (Editorial calendar or publication schedule); With which too often “improvisation” is used. And this generates a greater expenditure of energy, resources and time, which after a time comes fatigue or frustration.
To avoid disappointment and lack of results we share some basic recommendations to guide you to create your own calendar of contents, after defining what your goals will be or the reason for publishing that content.
The steps to take into account for this process may be the following:
1. Target Audience
You must keep in mind who the people you want to connect with your content. Determined and find out Who are you going to? Who are they and where are they? What do you like? What do you need?
2. Generating ideas
To generate the ideas, take your time, a pencil, a blank sheet and brainstorm (Brainstorming) about the information you intend to share. Think if you would be on the other side what would you like to read, see or hear? This practice should be done once a month. Create a list of topics you can talk about, tips, how to solve problems, share event information and news links from your market, etc. Etc., after having many ideas go discarding and stick with the ones you believe (for now) are the most important.
3. Define Themes
After brainstorming, and selecting the general content type, define exactly what you are going to talk about. Draw a weekly theme, so you know what you’re going to talk about, but keep in mind that this can vary. For example if the mother’s day or national holidays are approaching or the anniversary of your business you can adapt the content to those dates. Value content should always have priority, but also think that we must also communicate important things to our company.
4. Calendar and Content Management
Once defined, ideas, topics and content type, I advise you to set up an Excel spreadsheet with detailed calendar day by day, week by week and month by month, highlighting the type of content, time, days Of publication and in which social networks you will be sharing, I advise you at the beginning one or two, then if it is necessary to work with other networks.
Another important topic in content management is to take into account some good practices that will help you to get better results in your publications such as: the amount of daily or weekly posts, the publication schedule, type of content.
Use the rule 70-20-10 in the composition of the posts (70% useful content for the audience, 20% shared content, humor and links related to your market and other authors, etc. and 10% promotional content on your products ).
Usually depending on the social network in which you publish the images work better, to a lesser extent the videos and then the texts, but keep in mind that it is important to use all formats (vary the content), this will keep your audience attentive.
5. Publication of content
Now comes the time to do the publications and you can do this manually in each social profile or use a tool to schedule the publication, this will help you to gain time and work but take care not to automate everything!
The tool that worked best for me is Hootsuite, but you can also use other platforms to program and manage the content.
Important: take the precaution of responding as soon as possible to the comments or interaction of your followers and try to enter your social profile from time to time to hear what is said and how people react with your content.
6. Control, Measurement and Analysis
The monitoring or control is to be pending and control of the public and how the people react to what you publish, a few minutes a day, this will allow you to know if your content is good for your audience, if you like, whether it is shared or do not. So you can analyze what works for you and try to correct what you do not.
Whether you are the owner of the business or the administrator who manages the content, it is important to generate a control and follow-up form. This report is an important document that serves to see if we are heading in the right direction towards the objectives set. So based on the results obtained you can go ahead with your strategy or modify it to improve. Additionally if you want to increase your edge rank on social media you can use some tools like socialrez.