You can read a lot of advice about starting a blog. People will tell you that you should write about what you love, and let your passion guide you. They tell you to focus on your content, post regularly, and stay on track. If you do so, in just a couple of years, you will start earning money with ease.
However, what if I tell you that you do not have to wait? If you treat your blog like a business – what it is, after all – you will be able to make a profit much, much faster. And all you had to do is focus on scaling and think like a startup-owner, not like a blogger!
Make Money Blogging in 2020
Start with a business plan
Just like with every startup, you will want a business plan. It doesn’t need to be anything fancy or extravagant – you can use just a single page business plan! Sit down and write some basics of running your blog.
First, you will want to think about the hosting and the domain name. To help you with this, you will need to pick a niche. Now, this is an important step! Many will tell you to write about what you like and what you are passionate about. However, if you want to start earning money fast, then you need to think like a businessman.
This means that you will want to do market research. Choosing your niche will not depend on what you want to write about because, sadly, that usually won’t make you much money. Instead, you will want to focus on three things:
1. You will want to solve the problems for your audience. Then, try to find a niche where your audiences will pay. Usually, this means switching from B2C to B2B blogs and work directly with businesses – since they will pay more.
2. Think about your influence. If you can leverage your contacts and knowledge you already have to blog growth, you will leave your competitors in the dust!
3. Ensure there is still a need for your solutions. You should target popular keywords, so ensure you research them. Otherwise, no one will run into your website while surfing the internet!
Make sure you can provide value
After you create your business plan, you will want to start with the outreach. The goal here is to start building relationships with other bloggers and working with them. However, a lot of people approach this in a wrong way.
When looking at a relationship, you should not focus on what you can get from the relationship. Instead, you should think about what you can offer your new friends.
Consider again what experience you have and how you can help them. Is there an empty spot on their editorial calendar that you can fill up?
In order to pitch ideas, you need to understand what others are missing – and how you can help them. Create a spreadsheet with target blogs. Write down their website, name, email address, and similar data. You will want to learn about them before you reach out.
You should try and mix your outreach to building your relationships. Once you have your list, send an email representing yourself. The best platform for this would be either through LinkedIn – or through an email service you are using. Include what you can offer in the mail to interest them. This is how you can start guest blogging.
Guest blogging is the key to growing your audience
If you want to boost your traffic and your SEO metrics, then guest blogging is the way to go! This is logical – after all, writing on other blogs allows you to introduce yourself to new audiences, and pull new readers to your blog.
Try to write as many guest posts as you do your blog posts. Sometimes, you might want to run a campaign and write as many guest posts as you can, to see how it affects your metrics. This is a great tool to boost your traffic, and it is an essential step to earning money blogging.
Learn how to correctly monetize your blog
Finally, the thing that will see your bank account growing is the way you monetize your blog. There are many ways to do this:
Affiliate marketing and other advertisements.
Coaching, consulting, and courses.
Publishing sponsored posts on your blog.
Selling products or services other people offer.
There are many more, but most will fall within these four “groups.” Depending on which one you pick, though, you will need to reach different amounts of traffic. Because of this, it is important to pick and choose which “revenue method” you are using at what point in your blog’s lifecycle.
For example, starting out a blog will not bring in too much traffic. This is why you will want to avoid affiliate marketing and advertisements. These require a lot of people visiting you to really pay off.
This is why, at the start, you will want to focus on coaching and consulting. With it, you will be able to meet new people and start developing your blog as a business. Through them, you can get in touch with high-end clients more easily, which will lead to your blog succeeding.
However, I encourage you to research this topic more. There is much more to share and discover – and a lot of trial and error to go through. The important thing is not to give up. Ensure you are often reviewing your work to see what goes wrong and fixing the mistakes, and you will have the best blog imaginable!
Author Bio: Petar Dordevic is a content writer at IdeaBuddy, the leading business management tool.