The digital marketing world is evolving at a frightening pace, and a lot is demanded from powerful SEO techniques that aim to uplift the ranking of your website in an already intensified competition.
It becomes even more critical if the business is only depending on the organic results for acquiring traffic, and not on paid advertising.
There can be a plethora of areas in a website you can consider for including your keywords, but let’s not take it for overstuffing the website content. Neither the keyword density should be less than required that fails to impress the search engine.
The point is to target keywords at places where the content is showing high relevancy to your core business and offerings as well as improving the website’s usability.
In this post, we’re going to discuss some important places where you can use the keyword in order to facilitate a powerful SEO and obtain a healthy traffic for your business.
1. Page Title/Title Tags
The page title is the most prominent and important area for keyword placement. Google is mostly concerned with your title page, and if you place the right keyword in the right manner, then it’s going to influence your web presence greatly. Besides that, position also matters—the keyword should always be placed at the start of the title, and not the end.
Although you have the margin of 100 characters for the page title (including spaces and punctuations), but the search engine will only show about 65. It’s quite common to see Google replacing your title with anything else more appropriate, so never expect to see whatever you did put in the first place.
2. Page Description/Meta Description Tag
Yes, the page description doesn’t affect the ranking of the webpage in the search results. But let’s not forget that it has the power to affect clicks, due to the fact that it’s your initial, and perhaps the last attempt to communicate with your customer.
Most often the page description comes as a couple of black line text in the search results. The point is to add a highly captivating message with your keyword intact that would call for multiple clicks.
3. Body Content
The body is the core part of the content, and the text within will inform Google everything it needs to inquire about your page. The search engine will determine the meaning and theme of your website by inspecting the body content and the surrounding text to get a clear picture of your business.
Let’s accept the fact, body is undoubtedly the main content of the website, but stuffing your keyword in every succeeding sentence is not a wise move. Remember, you’re not reading this content to learn some spam tricks. The trick is to use the keyword along with its different variations, antonyms, and synonyms.
So where exactly are the best places to place your keywords in the body content?
- Header Tags. The H1 tag is the main header tag for a reason. Place the H1 tag at the top and the beginning, and it should be used just once. There is no restriction of using a single header tag, as you have the flexibility to use H2, H3, H4, and subsequent sub-headers if you have a plethora of content chunks and want to break them down for easy and legible read.
However, you should know that Google counts all of them as one, regardless of the different formatting you may have used.
- Formatted Text. Google mostly prefer appropriately used bold or bulleted text. Hence, if your keyword phrases have been used accordingly, it might give your website an extra boost.
It’s been noted that external links actually work in your SEO-based efforts. Try to associate your keyword with an external link (any related page directing to your or someone else’s website).
Any SEO professional should understand that a webpage address is incorporated with 4 constituents, and any component could be used to add your keyword.
- Domain Name. Never fuss about the domain name as you rarely have any control over it, neither will you be changing it for every other phrase.
Also see that having a number of keyword domain names will in fact negatively impact the performance of your website.
- Subdomain Name. The subdomain name is good enough to contain your keywords, for instance, keyword.ABCcompany.com would be a nice effort for your SEO.
- Folder Name. In case you breakdown your webpage into different folders or sub-pages, the keyword could be added in the folder name, such as www.ABCcompany.com/keyword/page1.html
- Page Name. Finally the last part, adding the keyword in the page name (not a preference, but relevant) is a big YES for your SEO efforts.
The graphics in the webpage are other mighty places to reside your keywords, only for favorable reasons.
Alt Tag. The tag explains the actual image, so avoid stuffing it with your keyword phrases. Take it simple, for instance, if there is an image of a red apple, just create the Alt tag as “red apple”.
Actually the Alt tag is meant for people who are visually handicapped, those who need to avoid watching images to view the selected ones. You don’t want the user to see the repeated texts of “red apple red apple red apple”.
- File Name. Always ensure the real file name of the image contains the keyword.
SEO-based features of the visual file. If you are versed with the functionality of Adobe Photoshop or any other image editing tool, you can easily edit the title, description, and keywords meta tags contained.
- Incoming Links. You may not be able to do much with the incoming links directed to your website. But if you have a nice relationship with the editor of the content provided, you can always ask them to take care of:
- Keyword phrases. The link can contain your keyword, however, make sure the link is then directed to a page exactly related to the context of the keyword.
- Company name. The link received will contain your company name—a citation, which is highly valued by Google. The dynamics is search engine optimization has changed considerably over the last couple of years, as Google is now more interested in citations, rather than links featuring keyword phrases.
A lot can be talked about when it comes to organic SEO. Agreeably, there are other places as well that can be accounted for keyword addition. However, the above 7 locations are enough to help you perform a powerful SEO and heighten the ranking and performance of your website in Google, eventually resulting in increased traffic.
John Crimson is an experienced SEO analyst and has the privilege of working for some of the top websites across the globe. Besides his passion to inquire new trends and opportunities in online marketing, John is also a proficient thesis help service provider and registers some of the best work in a plethora of academic disciplines.