No matter what your product and the market are, one thing is for sure — any business needs marketing. In our opinion, marketing is the most important area of knowledge needed to run a successful business. But what if you are not an expert? How to bring buyers to your door? We have asked academic experts from a 10-year experienced writing service to share some tips on how to create a stellar marketing plan for.startup. Let’s take a closer look.
The following steps and sections will show you simple marketing examples for a new store. They will help you get started or at least inspire you!
STEP 1: Determine Your Audience
Quickly draft a profile description of your target audience.
For example: Men, women, and children who like to play sports. Age from 15 to 80 years, usually live 20 kilometers from the store and recently started to play sports or run for many years.
Then describe the value you will offer them, that is, why they should buy from you.
We offer equipment and clothing that can improve efficiency and increase the pleasure of running. We are different from other stores that sell products for running because we provide a variety of high-quality things and affordable prices because we work with suppliers directly. Our products are suitable for both beginners and experts.
By writing both of these definitions, you can focus and gain clarity on the questions: “Who are my customers? What do they need?”
STEP 2: Start Drafting a Simple Marketing Plan
This should not be a large formalized marketing plan, but you need to clearly understand the goals and how to achieve them.
After you have listed your goals, take each one and make a list of how each goal will be achieved separately. Here is an example of how it might look:
Purpose: Turnover of $10,000 in the first month of work.
Tell friends and family and ask others to share.
Place posters and banners in local sports halls, running clubs, doctors and kindergartens
Start sponsoring the team in the next marathon
Start marketing campaign: “The first 10 customers will receive a bottle for running as a gift”
Present branded items to some local runners so they can wear them while running.
STEP 3. Fill the Fundamental Marketing Plan Sections
Section 1: Goals and Objectives for the coming year
It can be:
- Enter the market or create your own market.
- Launch a new project or product.
- Pulling customers off competitors.
- Product promotion – online or offline.
Use real numbers so that the plan is real. For example, if the goal is to increase profits by 25% every quarter, the objectives for achieving this goal may be as follows:
- 40 new customers every month;
- Growth of repeated purchases by 10%;
- Average check increase by 15%.
Section 2: Company Mission and Values
To talk about your mission, try to answer these questions:
- Why do you do what you do?
- Which market is it and why?
- What benefits do you give to customers (low prices, high quality, handmade, exclusive service)?
- What do you want to tell people about yourself?
- What do you want to prove to other people, competitors?
- What is your basic philosophy?
- What products / services do you offer?
- What are you especially good at?
- How you are different from competitors?
- What are your “personnel” benefits?
The more you tell about yourself, the more authoritative you will look for clients.
The second important aspect is the company’s values.
Values are arguments in favor of:
- the importance of your product;
- its unique qualities;
- the need to buy it from you.
Section 3: Target Audience
Collect everything you know or want to learn about your target audience:
- Place of residence;
- Purchasing opportunities;
- Family status;
- Hobbies, favorite books, music, TV shows, etc.
- Other important information.
Google Analytics will help collect data.
Decide in advance – do you need the whole market or a specific niche?
To help evaluate the market questions:
- What are the general needs of the market?
- Who uses your product at all?
- Why, when and how do they use your product?
It is also good to know how buyers evaluate your product in comparison with competitors’ product.
Think about the buying process:
- What stages does it take?
- What sources of information do potential customers use before they buy?
- How long does the purchase take?
- What reasons influence decision making?
Section 4. Situation Analysis
- Product information: main functions, main advantages, how it differs from competitors’ products;
- Purchase price, retail; discounts and bonuses;
- Distribution: distribution and delivery channels;
- Promotion: promotion strategies, advertising, sales, sellers, promoters. As the product progressed earlier, were there any good or bad moments? In specific numbers.
- Pre- and after-sales service: what do you offer to the customer before, during and after the purchase? Specify what effect the service support of the goods had on demand. For example, the ability to quickly order doubles the number of orders.
Making a complete marketing plan is not easy. But if you are just starting out and see yourself as a major player in the market, it’s helpful to get an unbiased look at the state of things. Such a plan will allow you to see in advance where you can expect financial problems, where sales will go down and which distribution channel will not yield returns.
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