You would need special skills to write a book. But you would need extraordinary skills to run a successful book launch marketing campaign. The purpose of every book launch is to engage the people who love book reading. There are already very few people left in this world who read books that is why from that narrow audience, you need some special skills to attract the audience which likes to read the books in the same genre on which you have written your book.
Some writers believe that there is no need to do any fancy book launch in the age of the internet when you can easily connect to your audience virtually. However, the virtual communication cannot be equal to the physical communication which is important to make the book readers read your book. The whole idea of every book launching event is to give the introduction of some preface regarding the book to your audience. However, this event has to be on the spot from start to end because it is not easy to convince anyone to spend their nights in reading your book. That is why being a writer, every book writer should know about important things regarding successful book launch.
Being a book writer is not like any other book writer like an academic writer who can get me a cheap dissertation service to the students in need. That is why you have to work extra to make your book successful by its launch. Following are some of the best tips for running a successful book launching marketing campaign that you should use in your next book launch event.
Do not get caught in timing trap:
Book reading is something which a person would only do when he or she completely relaxed. That is why you have to be careful while deciding the date of launch of your book. All your marketing for the book launch will go in vain if your timing is not favorable to the grand event which you expect to organize for your book launch. You have to consider the factors like the birthday of someone special, holidays, marathons, any construction in front of the venue or any weather issues while deciding the time and date for your event. After that, you have to use these timings in all your marketing campaign and have to make your readers realize that how you chose your timings of the launch at the most favorable time of your readers. It is very easy for them to attend them and get the one spoon taste of the delicious dish that you have cooked in your book.
Choose the best venue:
How many times does it happen to you that you decided not to go anywhere just because of the venue? I am sure your answer would be “many”. So do not choose the same kind of venue for your book launch event that people would refuse to come just like you do for some venue. Just like the deciding time, you also have to consider some things while choosing the venue for your launch. You have to be aware about the freeways around your location, the parking area for the visitors and all the other things that can make your audience not to visit your book launching event. Moreover, in every city which have the people who love to read books always have some venues which are only famous for the events related to books. If you don’t know then try to find the venue which should have any history regarding books and book readers. There are many benefits of choosing the venue which has any history regarding books. While you will start promoting and marketing your book launch event, just the name of the venue will motivate your audience to attend the event because it is the same event in which they already have attended some of the best book launching events of their lives.
Start your promotion early:
Encouraging and motivating your audience is not easy. You need capital and more than that you need time for that. Moreover, motivating people to attend a book launching event is the toughest thing I believe as a blog writer. You will also have to show some of your writing skills in the content of your promotional material. If you are using digital marketing means or social media marketing, then you have to do a job of the copywriter and have to write some attractive and eye catchy headlines and content for all your promotional material on the digital medium and physical one.
Make book reading session interesting:
The book reading session is the big moment of every book launching event. If it is your first book launch than reading the next lines carefully because you have an opportunity now to make your name for some different reasons apart from book reading. Do not cover your face with the book. Everyone loves a good story but not from the one who only keeps reading the book for two hours. Try to talk with your audience that moment and read the book along with it. People are not here to know about your book, but they are also here to know about you. Share some interesting stories about your book or any interested incident happened to you while writing a book. Try to make your visitors smile on your talk and keep the environment of your event light so people would enjoy listening to you reading your book.
If this is the first time you are launching your book, then do not forget to capture that moment in the camera and promote that for your next book launching. This will make an impression on them that this is not like an every other book launch. If you already had some book launch in the past, then you also should share some images and the videos of the past book launch. Share all the stories, moments and the views of the visitors of your last book launch event to motivate others to attend your book launching event.
Marketing the book launching event is a lot different than promoting any other event. Your audience is totally different, and the event is different too. However being the writer, you must know what your reader exactly want and what are their likeness. That is why you are a better marketer of your launching event and should market and plan your event according to your target audience.