To disrupt an industry takes a clarity to discover and exploit ways in which it might be possible to improve on an existing system. This is difficult mainly because those who are already working in the industry are constantly on the lookout for new and innovative ways to create a more lucrative model. So you have to cultivate what those who have spent their lives in the industry have all either missed or have purposefully tried to undermine.
Obviously the transportation industry has been a large part of the fabric of human industry. It is something that has been the lightning rod of innovation, particularly, since the industrial revolution. Looking at the history of transportation innovation as a whole is a good way to assess the evolution of technology and culture in general. And, it is the clarity of disruptions in the transportation industry that make it a useful model for would-be startups.
After all, from 1900 – 1913 (in just 13 years) horses largely gave over to automobile travel. Similarly, just 7 years, 2009 – 2016, was all it took for there to be more Uber rides in the US than taxi fares. Now, technological advances have made self-driving vehicles a possibility.
Lessons learned in those disrupting the transportation industry can be carried over into most other potential startups. Below, The Zebra put together a comprehensive and quick list of ways to look at recent transportation disruptors. By looking at them as a template, it is easy to learn more about where to focus your own disruption efforts. This highlights the number of funding rounds it took for companies like Uber to reach where they are today, and how to consider user experience as paramount. Look below for more ideas from the world of transportation to use in your own disruption efforts.
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